Digital Marketing Cheat Sheet

Use this cheat sheet as a quick reference to build and grow your digital presence effectively. Each point is a critical action or concept to focus on.

1. Audience Clarity

· • Define your ideal customer persona.

· • Segment audience by needs or pain points.

· • Tailor communication and offers to each segment.

2. Content Strategy

· • Create a 30-day content calendar.

· • Balance between educational, promotional, and engaging posts.

· • Use storytelling and value-driven content.

3. Platform Presence

· • Focus on 2-3 platforms based on your target audience.

· • Optimize profiles with keywords and brand visuals.

· • Post consistently with a content plan.

4. Website & Landing Page

· • Have a clean, responsive website or landing page.

· • Add clear CTA (Call to Action) for every page.

· • Integrate analytics and email capture forms.

5. Email Marketing

· • Start with a lead magnet or freebie to capture emails.

· • Use tools like Mailchimp or ConvertKit for automation.

· • Segment list and personalize email content.

6. Funnels & Offers

· • Use simple funnel: Awareness → Interest → Decision → Action.

· • Bundle value with scarcity and urgency.

· • Upsell or downsell based on customer behavior.

7. Analytics & Testing

· • Check Google Analytics or Site Kit regularly.

· • Run A/B tests on headlines, images, and CTAs.

· • Optimize based on real data, not assumptions.

8. Tools to Speed Up Work

· • Canva – Design

· • ChatGPT – Content Drafting

· • Bitly – URL Shortening

· • TagMango – Funnels & Payments

· • Google Docs – Collaboration